Thursday, October 30, 2014

Advertisement analysis of Pond's Flawless White "Love Conquers All"

Name : Ricky Bagus P
NPM  : 19614258
Class  : 1SA01

Ok, today i'm going to show the analysis of the advertisement. But first thing first we should know the company who invented Pond's

What is Pond's ???



Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from witch hazel which he discovered could heal small cuts and other ailments. The product was named "Golden Treasure." After Theron died, it would be known as "Pond's Extract." [1][2]
In 1846, the "T.T. Pond Company" was formed with Pond and other investors. Soon after, he sold his portion of the company because of failing health. He died in 1852. In 1914, the company was incorporated under the name "Pond's Extract Company".[3]
The company then moved to Connecticut establishing its manufacturing center there. Later it moved its sales office to New York City.
In 1886, Pond's began to advertise nationally. They advertised under the name of Pond's Healing until 1910.
By the twentieth century, the company's main emphasis was selling cosmetics products. The "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its largest markets are in Spain and in Asia, including India, Japan and Thailand.
source: http://en.wikipedia.org/wiki/Pond's

The analysis

Episode 1
source : youtube
At the 1st episode, we can see that there's two lovely couple, the man named Tom and the girl named Rose. They always sit together under the big tree up on the hill. But suddenly, lots of people came with their machine to destroy Rose's house. Then the 3rd person of the video came, she is Tom's mother. Tom's mother is a mean person in the story who ordered her workers to came to Rose's house and destroy it and want to rebuild a resorts. After 6 years pass, we can see Rose is a teacher near her house which is destroyed 6 years ago. After that suddenly a black Limo car came. At the first time Tom came out of the vehicle with smile to Rose who 6 years never see her, then  came out Tom's mother with fiercely staring at Rose then she ordered her workers to destroye Rose's school in 7 days. Rose is desperate, but she watched the Pond's flawless white advertisement and planning to use it......to be continued......immediately vvv

Episode 2
At the start of episode 2 Pond's flawless white, we can see Rose try to use the product which it's Pond's flawless white. Then Rose invite Tom to see the village where's Rose live now. Both Rose and Tom saw the harmony and the joy inside the village. On the road, a small girl carrying lots of onion suddenly falls off, and both Rose and Tom helping her. But on the back, we can see a dark figure is stalking and recording a video of Rose and Tom walking together. Then the dark figures which is Tom's mother right hand told her, we can see the issue here between Tom and Tom's mother. Tom's mother very angry see that her son walking together with low poor girl and she's like "No ! i don't want to see you with that poor ugly girl" and "now go make your mother happy, destroy that village and build our dreams". After that we back in the Rose's school, when Rose teaching suddenly a big billboard with a resort like picture "Paradise Grand View" arised. After that a shocking events is occurred, we can see Tom now IS the head of the project under Tom's mother order. Rose came and slap him with dissapointed gaze. And tom is like "no Rose wait !!!" then Rose run away........to be continued......immediately vvv

Episode 3
At the start we can see 3 days already pass, and 4 days left before the evicition (removal of a tenant from rental property by the landlord). The 1st event we can see Tom came to Rose's school, trying to give her a bouquet of flower but she refuses and looks very dissapointed with Tom. After that a mob of student leaded by Rose came to Tom's working space and she give him a letter of petition (a formally drawn request). When he try to take the letter, "somehow" or he just "accidently" touch Rose's finger and a short flashback tells that when he touch Rose's hand back in the day and he was like " wow, that finger so smooth". He came back and give the letter to his mother and without hesitate, Tom's mother just rip the letter into half. And Tom's mother ordered her workers to act more aggresively by burn down Rose's school and the village. Everyone looks desperate and can't believe what's happening........to be continued.......immediately vvv

Episode 4
 at last,,,,,,ehm anyway, at the start we can see the school and the village already burn into ashes everyone start to evacuate. Then the black limo and of course Tom and Tom's mother came out from the vehicle. Then Tom's mother directly pointing the big tree (at 1st video it's on the hill, somehow the soil goes down and so the tree) and ordered her workers to bring down or remove the tree with bulldozer. Then a "who hit the tree first win" event just started, Rose with full power run towards the tree and so Tim who try to protect her. Rose trying to make the bulldozer stop but then Tom came and tackle him trying to save her from the bulldozer. After that a short flashback of Rose and Tom back in the day event. Tom succesfully safe Rose, then Rose and Tom gaze back up to the tree and saw that the tree starting to bloom which trying to tell us that the tree is the symbol of their love, when the tree start to bloom so their love also blooming. A short scene of Tom's mother is changing his mind making a resort over Rose's school and her village land. Then at the last we can see their love is reunited again.

Then what's the point ?
We can see at the 3rd video that the Pond's flawless white is start to affect Tom's mind. Then at the last video it's affect Tom's behavior, trying to save Rose at all cost. 
With the affect of Pond's flawless white on Roses's face  makes Rose's face even brighter lose some of the dark spots on her face before (at 1st video she looks a bit darker than last video) "WITH JUST 7 DAYS".
What about the title "love conquers all" ? because Rose's face even brighter and much beautiful, makes Tom love her more and more day after day (in 7 days). And at the last video Tom ready to sacrifice his life only just save Rose because she love her so much. And looking that his son really in love with Rose, Tom's mother change her mind not going to make the resorts.......and everything happily ever after.....the end 

That was everything i could analysis from the advertisement of Pond's flawless white "love conquers all". And also if you notice i kinda make some sort of joke on the analysis of each video. And i'm very sorry if there's something wrong both on analysis and my writing grammar. Thank you for reading

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